GEO – Generative Engine Optimization
Get mentioned when customers ask an AI.
More and more people ask ChatGPT, Perplexity, Gemini or Google's AI answers instead of clicking through a list of links. GEO is about making sure you're the one the AI mentions.
What is GEO?
When someone asks an AI "who can help me with …" or "what is the best …", it puts together an answer from what it can find and trust. Some businesses get mentioned. The rest don't.
GEO is the work of giving the AI the best reasons to pick you: a site it can read and understand, content that answers the questions clearly, and a reputation elsewhere online that confirms you're worth mentioning.
You may also hear it called AIO (AI optimization) or AEO. It covers the same thing: becoming visible in ChatGPT, Perplexity, Gemini and Google's AI Overviews.
It's a new field, and nobody can promise you a spot in the answers. But I know most of the foundation very well – it's the same thing that has worked in SEO for years.
What my GEO services cover
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Content worth citing
Clear answers to the questions your customers ask – written and structured so both people and AI can use them.
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Technical setup and structured data
Making sure the AI crawlers can read your site, and that structured data tells them exactly who you are and what you do.
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Mentions elsewhere
The AI listens to what others say about you: reviews, articles, industry directories and forums. I work on that deliberately.
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Measurement
Traffic from AI services in Analytics and regular checks of how the AIs answer the questions that matter to you.
GEO and SEO go hand in hand
You don't have to choose between the two. Most of what makes you visible on Google also helps in AI answers – and the other way round. That's why I work with both at the same time.
Questions I often get about GEO
What is the difference between GEO and SEO?
SEO is about being found in search engines like Google. GEO is about being mentioned when people ask an AI like ChatGPT, Perplexity or Gemini. Much of the foundation is the same, and one helps the other.
Can GEO be measured?
Partly. You can see traffic from AI services in Analytics and keep an eye on how the AIs answer the questions that matter to you. It's not as precise as SEO yet – I'll be honest about that.
Do I have to choose between SEO and GEO?
No. I work with both at the same time, because most of the work helps in both places.
What does it cost – and am I locked in?
My rate is €110 per hour excl. VAT, and there is no lock-in.
Are you mentioned today?
Call or write, and I'll look at how the AIs answer about your industry right now. €110 per hour excl. VAT, no lock-in.
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