Search engine optimization
SEO built on data – not gut feeling.
I've done SEO for more than 20 years and seen it all – including the shortcuts. They sometimes work, but they rarely last. I build something that lasts, so you're the best answer – both on Google and when people ask an AI. And with no fixed packages, because everything I do is tailored.
What my SEO services cover
SEO isn't one thing. This is what I work on most often – and how much of each your site needs depends entirely on your site.
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Technical SEO
Speed, indexing, structured data and a structure Google can understand. The foundation everything else stands on.
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Content and keywords
What are your customers actually searching for? I find out and make sure your pages answer it – written for people first.
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Ecommerce SEO
Categories, product pages, filters and variants. Webshops have their own challenges – and big potential when the structure is right.
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Link building
Links from sites that make sense for your industry. No link farms and no shortcuts that can backfire later.
Selling in several countries? I also handle international SEO – hreflang, separate domains per market and multi-language sites.
Honest SEO – in an industry full of promises
Many people know they need SEO, but not quite what it is. That makes it easy to sell expensive retainers, guaranteed first places and reports that look great but say very little.
Far too many end up paying for years without knowing what they actually get for the money. That's not how I want to work. I explain what I do and why – in plain English. And if SEO isn't right for you right now, I'll tell you.
Who do I do SEO for?
Everything from the local tradesman and the webshop that's just getting started to large Danish and international companies with thousands of pages and products.
What they have in common is that they want to be found by the right customers – and they want to know what they get for their money.
And I never do SEO for two direct competitors. You should never be in doubt about who I work for.
SEO is an investment – not an expense
Ads stop the second you switch them off. SEO works differently: the work done today still brings visitors in six months – and often much longer.
Yes, Google and AI move fast. But a site that is technically sound, has good content and a good reputation keeps its value even when the algorithms change. That's exactly what I build.
No fixed SEO package – only what makes sense
I don't sell SEO packages. No two sites are the same, so neither is the work. I start where there's the most to gain for you – and you only pay for the hours spent.
Data before gut feeling
I have access to the professional SEO tools that crawl your site, measure your links and show what your competitors rank for. Together with Search Console and Analytics, that data decides what I start on. That's the whole idea behind data-driven marketing.
You pay for what works
No standard packages with things you don't need. Sometimes it's the technical side, other times content or links.
Open all the way
You always know what I'm doing and why. And with proper tracking we can see what SEO brings in leads and sales – not just rankings.
SEO on any platform
I've done SEO on Magento, PrestaShop, WordPress, WooCommerce, Webflow and Shopify – and even custom-built systems. Google and the other search engines don't care which platform your site runs on. They look at whether it's fast, easy to understand and answers what people search for.
Every platform has its own pitfalls, and I know them. So you don't need to switch platforms to rank higher.
- WordPress
- WooCommerce
- Shopify
- Magento
- PrestaShop
- Webflow
- Custom-built systems
And what about AI, GEO and AIO?
More and more people ask ChatGPT, Perplexity or Google's AI answers instead of clicking through a list of links. It's called GEO (Generative Engine Optimization) or AIO (AI optimization), and it's about being mentioned when the AI answers – including in Google's own AI Overviews at the top of the results.
Much of the foundation is the same as in SEO: a technically sound site, content that actually answers the question and a good reputation elsewhere online. That's why I work with both at the same time – it's not an extra product you have to buy.
Questions I often get about SEO
How soon will I see results?
It depends on the job. Technical fixes can show up within a few weeks, while content and links usually take months. Competition matters a lot too – I can't get you to number one for "payday loans" in a week 😉 I'll tell you honestly what to expect before we start.
Can you guarantee a first place on Google?
No. Nobody can – and be careful with anyone who promises it. What I can promise is work based on your data, and that you always know what you're paying for.
What is the difference between SEO and GEO?
SEO is about being found in search engines like Google. GEO – sometimes called AIO – is about being mentioned when people ask an AI like ChatGPT or Perplexity, or when Google shows an AI answer. Much of the foundation is the same, and I work with both.
Do you use AI in your SEO work?
Yes, of course – anything else would be silly. AI makes me faster at analysis, research and the heavy lifting. But I'm still the one who judges, prioritises and stands behind the result.
Do you do SEO in other languages and markets?
Yes. I work with international clients and multi-language sites – including hreflang, separate domains per country and the technical pitfalls that come with them.
Can you do SEO on my platform?
Most likely. I've done SEO on Magento, PrestaShop, WordPress, WooCommerce, Webflow, Shopify and custom-built systems. Google doesn't care about your platform – content, technology and reputation are what count.
Do you have fixed SEO packages?
No. Everything is tailored. A package means you pay for the same things as everyone else, whether your site needs them or not. I look at your data and do what gives the most for you.
What does it cost – and am I locked in?
My rate is €110 per hour excl. VAT, and there is no lock-in. You pay for the work that is done, not for a package.
Shall I take a look at your site?
Call or write, and we'll talk about where you stand and what makes sense to start with. DKK 800 (about €107) per hour excl. VAT, no lock-in.
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