Tracking and analytics
Tracking you can trust – so you know what works.
Without proper tracking, all marketing is guesswork. I set up tracking – including server-side tracking with Stape – so you can see what your ads, your SEO and your site actually bring in leads and sales.
Why tracking falls short today
Cookie banners, ad blockers and browsers that block measurement mean many businesses only see part of their data. That makes it hard to know what works – and the ad platforms get too little to optimise on.
At the same time, many setups have been built bit by bit and never properly checked. Conversions counted twice, or purchases that aren't recorded at all, are more common than you'd think.
I make sure the foundation is right, so the decisions you make are based on numbers you can trust.
What I work with in tracking
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Google Tag Manager and GA4
A tidy setup where the important actions on your site are measured correctly – from form submissions to purchases.
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Server-side tracking
Data goes through your own server before it's passed on. More stable numbers and more control. I'm a Stape partner.
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Conversions for your ads
Google Ads, Microsoft Ads, Meta and TikTok get the right conversions – via conversion APIs where possible – so your ads optimise for what matters.
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Consent and GDPR
Cookie banner and Consent Mode that work together with everything else, so you measure as much as possible – the right way.
Not sure your tracking works?
Then I start with an audit. I look at what's being measured, what's missing and whether the numbers add up across your platforms. You get an honest picture of where you stand – and what's worth fixing.
Good tracking is also the foundation for SEO and advertising based on data instead of gut feeling.
Questions I often get about tracking
What is server-side tracking?
Normally data is sent straight from the visitor's browser to Google, Meta and the rest. With server-side tracking it goes through your own server first. That gives more stable data, fewer gaps from ad blockers and browsers – and more control over what is passed on.
Is it GDPR compliant?
Yes, when it's set up correctly. Server-side tracking is not a way around consent – it still respects your cookie banner. I set it up so consent and Consent Mode work together with the rest.
Do you work with Stape?
Yes. I'm a Stape partner and set up server-side Google Tag Manager on Stape for clients in Denmark and abroad – including purchase webhooks and conversion APIs for Meta, Google Ads and others.
Why don't Google Ads and Analytics match?
They rarely match completely, because the platforms count differently. But big gaps usually mean something is set up wrong. It's often one of the first things I look at.
What does it cost – and am I locked in?
My rate is €110 per hour excl. VAT, and there is no lock-in. No fixed packages – you pay for what your setup needs.
Shall I look at your tracking?
Call or write, and we'll talk about what you measure today and what's missing. DKK 800 (about €107) per hour excl. VAT, no lock-in.
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