Data-driven marketing
Data-driven marketing – built on numbers, not gut feeling.
Data-driven marketing means your data – not guesswork or whatever is trendy right now – decides where the money goes. That has been my approach for more than 20 years.
What is data-driven marketing?
Many businesses spend money on ads, SEO and new campaigns without really knowing what brings in customers and what just costs money. Data-driven marketing is about getting that answer.
When you know which channels, searches and ads actually bring in leads and sales, you can spend more there – and stop what doesn't work. It's no more complicated than that. But it requires measurement you can trust, and someone who looks at the numbers with a critical eye.
How I work with data-driven marketing
No fixed packages. I start where your data shows there's the most to gain.
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Tracking you can trust
Without reliable measurement, everything else is guesswork. So it almost always starts with the tracking.
About tracking -
Ads driven by data
Google Ads, Microsoft Ads, Meta and the rest optimised for what brings customers – not clicks and impressions.
About Google Ads -
SEO and GEO built on data
Search data, competitors and your own traffic show where the potential is – both on Google and in AI answers.
About SEO -
Numbers you can use
Clear numbers that answer what you want to know – not long reports full of jargon.
Data is a tool – not a goal
I'm not interested in pretty dashboards for their own sake. Data should help you make better decisions: what should you spend more on, and what should you stop?
And of course I use AI to get through the numbers faster. But I'm still the one who judges what they mean for your business.
Questions I often get about data-driven marketing
What is data-driven marketing?
It means your marketing decisions are based on data – what actually brings in leads and sales – instead of gut feeling or whatever is trendy right now.
Do you have to be a big company to work data-driven?
No. Small businesses also have enough data to make better decisions. It's more about measuring the right things than about having huge amounts of data.
What if I don't have much data today?
Then we start by getting the measurement in place. After a short while the numbers start telling you something you can use.
What does it cost – and am I locked in?
My rate is €110 per hour excl. VAT, and there is no lock-in. No fixed packages – you pay for the work that is done.
Shall we look at your numbers together?
Call or write, and we'll talk about what your data is telling you today. €110 per hour excl. VAT, no lock-in.
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