Google Ads management
Google Ads where every euro has to pay off.
I'm a certified Google Partner, and I set up and optimise Google Ads for what actually brings in leads and sales – not clicks and impressions. No fixed packages, because no two accounts are the same.
What my Google Ads management covers
From the small local business to webshops with big budgets across several markets. How much of each depends entirely on your account.
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Search campaigns
Ads that reach people the moment they search for what you sell. With the right keywords – and without the ones that just cost money.
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Shopping and Performance Max
Product feeds and Merchant Center in good shape, so your products show up correctly – and campaigns that optimise for revenue.
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Conversion tracking
Google can only optimise for what it can see. So I make sure the right conversions are measured – server-side where it makes sense.
About tracking -
Account audit
Already have an account? Then I start with an audit, so we can see what works and where the money disappears.
Honest Google Ads – no hidden fees
Google Ads is easy to get started with – and easy to spend too much on. Many run campaigns that were set up once and never touched again, or pay an agency without really knowing what they get for it.
With me it's simple: you pay your ad budget directly to Google and my time to me. No percentage of your ad spend. I explain what I do and why – and if Google Ads doesn't make sense for your business, I'll tell you.
How to get more out of your ad budget
No fixed process – but three things I always stick to.
Data before budget
Before the budget goes up, the measurement has to be right. Otherwise nobody knows whether the money pays off.
Ongoing adjustments
Keywords, bids, ads and audiences are adjusted continuously based on what the numbers show – not once a year.
AI where it makes sense
Google's AI campaigns can be strong, but they need steering. I make sure the machine optimises for the right thing.
Not just Google
I also work with Microsoft Advertising (Bing), Meta, TikTok and Pinterest. Microsoft Ads is often overlooked, but can bring cheap clicks from a different audience – and the campaigns can often be reused from Google.
Google Ads and SEO also work well together: ads bring traffic right away, while SEO builds something that lasts.
Questions I often get about Google Ads
What does Google Ads management cost?
You pay two things: your ad budget directly to Google, and my time. My rate is €110 per hour excl. VAT, and there is no lock-in. How big the budget should be depends on your market, and I'll give you an honest estimate before we start.
How soon will I see results?
Ads can run from day one, so you get visitors right away. But it usually takes a few weeks of data before the campaigns are really sharp – and they keep improving with ongoing adjustments.
Can you take over my current account?
Yes. I start with an audit of the account and the tracking, so we can see what works and where the money disappears. There are often quick wins.
Do you run campaigns in other countries?
Yes. I run campaigns for international clients in several markets and languages – and make sure tracking and conversion values work across markets and currencies.
Do you use AI in Google Ads?
Yes, where it makes sense – both Google's own AI campaigns and AI for analysis and ad copy. But I keep an eye on the machine optimising for the right thing.
Are you a Google Partner?
Yes. I'm a certified Google Partner and also work with Microsoft Advertising, Meta and other ad platforms.
Shall I look at your Google Ads?
Call or write, and we'll talk about where you stand and what makes sense. €110 per hour excl. VAT, no lock-in.
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