App Store Optimization (ASO): Get your app found in the App Store and Google Play.
Most apps are found through a search in the app store itself. ASO is about making your app visible there – and getting the people who see it to download it. It's SEO for apps, and it's built on the same things: data, keywords and a page that convinces.
What my ASO services cover
How much of each your app needs depends on your app, your category and your competitors.
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Keywords and metadata
Name, subtitle, keyword field and description – written around what users actually search for, and what's realistic to rank for.
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Screenshots and icon
They turn a view into a download. Clear messages and tests of what works best.
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Reviews and ratings
A plan for asking for reviews at the right moment – and for replying, so new users can see you listen.
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Measurement
Impressions, conversion and downloads per source in App Store Connect and Google Play Console – so we can see what the changes bring.
ASO is SEO – just in a different store
The App Store and Google Play are search engines with their own rules. What you call your app, which words you use and how your page looks decide whether it gets found – and chosen.
I've worked with SEO for more than 20 years and use the same data-driven approach for apps. No guaranteed first places, but an honest view of where the potential is.
How I approach ASO
No fixed process – but three things I always stick to.
Data before changes
I start by looking at what your app is found for today, and what your competitors are found for.
One thing at a time
Changes in the app stores take time to show, so we change things deliberately and measure the effect.
Built to last
ASO is not a one-off job. Searches, competitors and store rules change – and so should your page.
ASO and Apple Ads go hand in hand
Ads in the App Store quickly show which keywords actually bring downloads – and that insight goes straight into the ASO work. In return, a strong app page makes your ads cheaper. Read about Apple Ads.
Does your app also have a website? Then regular SEO helps people searching on Google find their way to your app.
Questions I often get about ASO
What is ASO?
ASO stands for App Store Optimization. It is the work of making an app visible in the App Store and Google Play, and getting more of the people who see it to download it.
What is the difference between ASO and SEO?
SEO is about being found on Google. ASO is about being found in the app stores. The principles are the same – keywords, content and reputation – but the rules and fields are different.
How soon does ASO work?
Changes to name, subtitle and keywords usually require a new version that has to be approved, and then it takes a few weeks to see the effect. Screenshots and descriptions can often be changed faster.
Do you also do Apple Ads?
Yes. App Store ads and ASO work well together, because the ads quickly show which keywords bring downloads.
What does it cost – and am I locked in?
My rate is €110 per hour excl. VAT, and there is no lock-in.
Shall I take a look at your app?
Call or write, and we'll talk about where your app stands today. €110 per hour excl. VAT, no lock-in.
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