App Store advertising: Apple Ads that bring downloads – not just impressions.
Apple Ads – formerly Apple Search Ads – puts your app at the top when people search in the App Store. They're some of the most ready-to-act users you can reach, if the campaigns are set up right.
What my Apple Ads management covers
From the first campaign to accounts that need to scale. What needs doing depends on your app and your budget.
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Search campaigns
Ads that reach people while they search for an app like yours – with the right keywords and bids.
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Keywords and negative keywords
Ongoing clean-up, so the budget goes to searches that bring users – not to the ones that just cost money.
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Custom product pages
Different versions of your app page, so the ad and what users see match what they searched for.
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Measurement
Downloads and what they're worth – so you can see whether the ads pay off, and where to scale up or down.
Honest Apple Ads – no hidden fees
Apple Ads is easy to get started with – and easy to spend too much on. Many run on default settings that send a large share of the budget to searches that never turn into active users.
With me it's simple: you pay your ad budget directly to Apple and my time to me. I explain what I do and why – and if ads don't make sense for your app right now, I'll tell you.
How to get more out of your ad budget
No fixed process – but three things I always stick to.
Data before budget
Before the budget goes up, the measurement has to be right. Otherwise nobody knows whether the money pays off.
Ongoing adjustments
Keywords, bids and audiences are adjusted based on what the numbers show – not once a year.
Use it in ASO
The keywords that bring downloads in your ads are gold for your app page. Ads and ASO should work together.
Apple Ads and ASO go hand in hand
Ads bring downloads right away, while ASO builds visibility that lasts. And data from the ads shows which keywords are worth betting on. Read about App Store Optimization (ASO).
Also advertising on Google? Then read about Google Ads, where app campaigns are an option too.
Questions I often get about Apple Ads
Is Apple Ads the same as Apple Search Ads?
Yes. Apple has renamed Apple Search Ads to Apple Ads. It is still ads in the App Store.
Where are the ads shown?
Mainly at the top of App Store search results, but also on the Search tab, the Today tab and other apps' product pages.
What does Apple Ads management cost?
You pay two things: your ad budget directly to Apple, and my time. My rate is €110 per hour excl. VAT, and there is no lock-in.
Should I also do ASO?
I recommend it. A strong app page makes the ads cheaper, and data from the ads makes the ASO work better.
Can you take over my current account?
Yes. I start by reviewing campaigns, keywords and measurement, so we can see where the money goes.
Shall I look at your Apple Ads?
Call or write, and we'll talk about your app and your budget. €110 per hour excl. VAT, no lock-in.
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